YouTube influencer and boxer Jake Paul is launching "W," a men's personal care line featuring body wash, body spray, and antiperspirant deodorant, priced under $10. The products will be available at Walmart and later on Amazon, with plans to expand the range. (Source:NBC)
The men's grooming market, valued at $28 billion globally from 2018 to 2023, is expected to grow to over $100 billion in the next four years. Jake Paul aims to disrupt this space by targeting young men, leveraging social media influence. His upcoming boxing event with Mike Tyson is expected to boost the brand's visibility.
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